Do you know the difference between recognition and appreciation? Most companies focus on recognition and think people feel appreciated. However recognition puts the emphasis on performance and uses “words of affirmation” or “tangible gifts” as their methods. This misses half of their employees. Recognition is also “top-down” and often becomes routine. Appreciation, on the other hand, focuses on the person. They may not be performing at their peak, for many reasons, but when you express interest in them as a person, they are motivated to become more involved. It is the difference between treating people as machines who crank out the work and people who have feelings, frustrations, desires, and dreams. When people feel appreciated, they want to be a part of the team.