Moody Publishers celebrated the success of Gary Chapman’s The Five Love Languages (Northfield Publishing, Oct ‘92) at a special reception held on July 14th. The book has passed sales of more than 5 million copies, and for the past 7 years sales continue to grow, exceeding the previous year’s numbers.
Chris Fabry, co-host of the nationally syndicated Moody Radio program Building Relationships with Dr. Gary Chapman, opened the program by presenting Chapman with a Honorary Proclamation from Colorado Governor Bill Ritter, Jr. The certificate recognized July 14, 2009 as “Successful Marriage Day,” and declared “The State of Colorado recognizes the hard work of those providing advice and counseling to couples and families, and their efforts to ensure marriage succeed and our community’s foundations remain strong.”
Greg Thornton, vice president of publications, addressed the group next, speaking on the book’s sales and the need for its continued success, pointing to a recent Time magazine cover story on the state of traditional marriage in America. He stated “when the book was first released 17 years ago, neither the publisher nor the author could have guessed the impact it would have. We knew we had a solid message, but none of us could have imagined how it would influence marriages around the world.” Today the book is available in audio format, as download for the Kindle, and has been translated in 38 languages.
John Hinkley, the director of marketing, followed with the news that Moody will re-launch the book in January 2010 with its “most aggressive marketing campaign in a decade,” including a new cover and an interactive Web site where readers can take the love languages assessment test. He ended by saying, “our goal, our vision is to help reduce the number of divorces.”
Other well-known industry professionals attending the reception to congratulate Chapman and Moody for the milestone were author Jerry B. Jenkins, CBA President Bill Anderson and ECPA President Mark Kuyper. Guests were treated to cake and given autographed copies of the book.
Photos courtesy of Greensphotoimages.com